In response to client requests for qualitative methods we've developed a range of tools that we are sharing with our associates. We hope that you're interested in using these approaches in your projects.
Qualitative data is typically provided as passages of semi-structured text. That text can be researched and analysed, qualitatively and quantitatively. The matrix below lists possible techniques for each approach; follow the links to find out more.
| Research | Analysis | |
| Quantitative | Reverse Mail Merge | Binary Choice Statistics |
| Qualitative | Annotation | Mind-mapping |